McCain

-- McCain also was reluctant to use Obama's incendiary pastor Rev. Jeremiah Wright as a campaign issue. He had set firm boundaries: no Jeremiah Wright; no attacking Michelle Obama; no attacking Obama for not serving in the military. McCain balked at an ad using images of children that suggested that Obama might not protect them from terrorism; Schmidt vetoed ads suggesting that Obama was soft on crime (no Willie Hortons); and before word even got to McCain, Schmidt and Salter scuttled a "celebrity" ad of Obama dancing with talk-show host Ellen DeGeneres (the sight of a black man dancing with a lesbian was deemed too provocative).

-- Obama was never inclined to choose Sen. Hillary Clinton as his running mate, not so much because she had been his sometime bitter rival on the campaign trail, but because of her husband. Still, as Hillary's name came up in veep discussions, and Obama's advisers gave all the reasons why she should be kept off the ticket, Obama would stop and ask, "Are we sure?" He needed to be convinced one more time that the Clintons would do more harm than good. McCain, on the other hand, was relieved to face Biden as the veep choice, and not Hillary Clinton, whom the McCain camp had truly feared.

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